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Subject: Cambridge AS Level Economics | Code: 9708
By the end of these notes, you should be able to:
Imagine you really want a new pair of headphones. You are willing to pay up to USD 80 for them because that is how much they are worth to you. But when you go to the shop, the price is only USD 50. You pay USD 50, but you would have paid USD 80. That extra USD 30 (the difference between what you were willing to pay and what you actually paid) is your consumer surplus.
Consumer Surplus = the difference between the maximum price a consumer is willing to pay for a good and the actual market price they pay.
In simpler words: it is the "bonus" or "bargain" that a consumer gets from buying something at a price lower than they expected or were prepared to pay.
Formula:
Consumer Surplus = Willingness to Pay − Price Paid
On a standard supply and demand diagram:
Price
| \
| \ ← Demand Curve (D)
| \
| CS \ ← Consumer Surplus (shaded triangle)
P |------\------
| \
| \
|___________________ Quantity
Q
The shaded triangle (CS) is the consumer surplus. It is calculated as:
CS = ½ × Base × Height (Area of the triangle above price, below demand curve)
Consumer surplus matters for several important reasons:
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