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By the end of these notes, you should be able to:
A single year's figures tell us very little on their own. For example, knowing that a business made a gross profit of USD 20,000 this year doesn't tell us if that's good or bad. But if we know the business made USD 15,000 last year, we can immediately see that it has improved.
Comparing results across different years (called trend analysis — looking at how figures change over time) helps us to:
A comparison statement is a simple table or summary that places two or more years' figures side by side so that differences are easy to see at a glance. It typically shows both the raw figures (the actual numbers) and the calculated ratios for each year.
Here is an example. Suppose a business called Star Traders has the following information:
| Item | Year 1 | Year 2 |
|---|---|---|
| Revenue (total sales) | USD 100,000 | USD 120,000 |
| Cost of Sales (what the goods cost) | USD 60,000 | USD 78,000 |
| Gross Profit | USD 40,000 | USD 42,000 |
| Expenses (e.g. rent, wages) | USD 15,000 | USD 22,000 |
| Profit for the Year (net profit) | USD 25,000 | USD 20,000 |
| Gross Margin | 40% | 35% |
| Profit Margin | 25% | 16.7% |
Gross Margin = (Gross Profit ÷ Revenue) × 100 Profit Margin = (Profit for the Year ÷ Revenue) × 100
Once you have the statement, you must comment on what the figures show. A good comment has three parts:
Example comment on the table above:
"The gross margin fell from 40% in Year 1 to 35% in Year 2. This means that for every USD 100 of sales, the business kept USD 5 less as gross profit. This could be because the cost of buying goods increased, or because the business reduced its selling prices to attract more customers."
"The profit for the year actually fell from USD 25,000 to USD 20,000, even though revenue went up. This suggests that expenses increased significantly — from USD 15,000 to USD 22,000 — which wiped out the increase in gross profit."
💡 Key point: Always compare both the direction of change (up or down) and the size of the change. A small percentage change can still have a big impact on the business.
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